Africa
Sharks snap up Kyocera shirt sponsorship
The South African arm of printing products and software company Kyocera Document Solutions has agreed a sponsorship deal with the Durban-based Sharks Super Rugby franchise.
EY gets on-side with South African FA
South African professional services firm EY has announced a sponsorship agreement with the South African Football Association.
GOtv steps in to salvage Cecafa Cup
African pay-television broadcaster GOtv has agreed a title sponsorship package for the Cecafa Senior Challenge Cup, a national team tournament organised by the Council for East and Central African Football Associations.
Fifa targeting five key sectors for regional deals
Fifa marketing director Thierry Weil expects brands from five sectors to take up the majority of the federation’s new Regional Supporter sponsorships: insurance, telecommunications, railways/ground transportation, logistics and real estate.
Samsung converts SARU deal
The South African Rugby Union has signed a two-year associate sponsorship contract with the national subsidiary of Korean electronics giant Samsung.
Sharks snap up four-year kit deal with BLK
The Sharks have announced an apparel partnership with BLK which will see the sportswear brand produce kits for the South African Super Rugby franchise from January 2014 to December 2018.
Ghana FA receives uniBank boost
Ghanaian-owned private bank uniBank has signed a three-year deal to sponsor the country’s national football team.
Qnet on board for second year with Tour du Faso
Hong Kong-based direct selling company Qnet has renewed its sponsorship of the Tour du Faso cycling event.
Steeden seals five-year term with South Africa Rugby League
Rugby league equipment and apparel manufacturer Steeden has agreed a five-year deal with South Africa Rugby League.
Sasol backing SAFA development drive
Petrochemicals company Sasol has expanded its partnership with the South African Football Association by becoming the first corporate sponsor of its Development Agency (SDA) programme.
Sharks snap up Cell C naming rights deal
Sunderland to promote Tanzania through new partnership
Sunderland has strengthened its ties to the African continent by signing a business partnership which makes Tanzania the official destination partner of the English Premier League football club.
SARU names Asics as new kit partner
Sports performance brand Asics has agreed a six-year deal to become the official apparel sponsor of the South African Rugby Union (SARU).
Clipper Race secures first African partner
The Clipper Round the World Yacht Race has announced that Invest Africa will sponsor an entry in the 2013-14 edition of the sailing event in a deal that marks its first African commercial partnership.
Titans strike Ctrack deal
South African cricket franchise the Eastern Titans have reached an agreement to make vehicle tracking and fleet management company Ctrack their first ever associate partner.
The Unlimited banks Titans naming rights
Financial services company The Unlimited has agreed a three-year deal for the naming rights to leading South African cricket team the Easterns Titans.
Kenya Airways backs 2013 Masai Mara Marathon
Kenya Airways has announced a 58m Kenyan shilling (€511,000/$667,000) sponsorship package for the country’s 2013 Masai Mara Marathon, according to the StarAfrica website.
Kit Group teams up with Golden Lions
South African rugby union team the Golden Lions has announced a commercial partnership with uniform supplier Kit Group.