Africa

AFA Sports has been named as the official apparel provider for the Nigerian team at the upcoming Olympics in Tokyo, becoming the first indigenous African apparel brand to feature at the Games

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.

Telco MTN has renewed its headline sponsorship of South Africa’s men’s rugby union team and has also been confirmed as a principal partner of the British and Irish Lions’ upcoming tour of the country. T

Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa

Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens

South Africa’s Western Province Professional Rugby has extended its sponsorship contract with global logistics firm DHL.

The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor

World Rugby has appointed South African agency Megapro as its exclusive sponsorship sales agent for the 2022 Rugby World Cup Sevens, which is taking place in Cape Town

South African sportswear retailer Mr Price Sport has become the official technical sponsor of Team South Africa in a four-year deal that will take in the Tokyo 2020 Olympic and Paralympic Games and the…

Online betting and gaming company Betway has become title sponsor of Cricket South Africa’s Twenty20 competition, the T20 Challenge.

There are still question marks over whether this year's planned trans-Tasman Super Rugby competition can go ahead. The tournament is scheduled to start in May

Doha-based banking group QNB Group has been named as an ‘Official Middle East and Africa Supporter’ and the ‘Official Qatari Bank’ of the 2022 World Cup in Qatar. Und

Sporting goods retailer Decathlon has announced a new multi-year merchandising agreement with the National Basketball Association

The South Africa v England one-day international cricket series in South Africa was postponed, following concerns about the welfare of players and after reports of breaches of the bio-secure bubbles surrounding…

In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.

To promote its new title sponsorship of South Africa’s Netball League in 2019, Telkom set out to grow support, attendance and awareness through an event-based campaign.

Most Japanese companies want the Olympics to go ahead in the country next year, according to a survey - Reuters