Africa
Airtel reconnects with Ugandan basketball
Airtel has reached an agreement with the Federation of Uganda Basketball Association to continue its title sponsorship of the FUBA National Basketball League.
PSL denies sponsor influence behind friendly decision
The South African Premier League has denied reports that sponsors influenced its decision to block a friendly match between Ajax Cape Town and Liverpool.
Globacom signs NPFL title sponsorship deal
Globacom is to become the title sponsor of the Nigerian Professional Football League after reaching an agreement with the League Management Company (LMC) for a three-year deal worth a reported N1.89 billion (US$11.9 million).
New global marketing strategy drives Nissan into African football
NISSAN’S DEAL IN December to become the Official Automotive Partner of the 2013 and 2015 Africa Cup of Nations football tournaments is part of a new marketing strategy for the Japanese car maker involving a…
Vodacom’s mega-deal for Chiefs and Pirates
South African mobile telecommunications company Vodacom has extended its sponsorship of Soweto-based football clubs Orlando Pirates and Kaizer Chiefs in a five-year deal