News
Glasgow 2014 toasts Famous Grouse deal
Glasgow 2014 has confirmed the Famous Grouse as the official whisky of the forthcoming Commonwealth Games.
Asics teams up with ITU’s Chicago events
Japanese sportswear manufacturer Asics has secured a deal to partner two showpiece International Triathlon Union events in Chicago.
CPL champion toasts Appleton Estate sponsorship
Reigning Caribbean Premier League champion Jamaica Tallawahs has unveiled Appleton Estate Jamaica Rum as its presenting sponsor for the 2014 season.
Ashaway tightens ties with WSA
US racquet strings manufacturer Ashaway has agreed a renewed partnership with the Women’s Squash Association.
Huawei nets dual alliance with Ajax
Chinese telecommunications company Huawei has agreed deals to become an official partner of Dutch football club Ajax and a business partner of the Eredivisie champion’s Amsterdam ArenA.
Philips eyes bright future with Bayern Munich
Dutch-headquartered electronics giant Philips has reached an agreement with Bayern Munich to become the official lighting partner of the German Bundesliga football club and its Allianz Arena stadium.
Renewed MCB deal keeps European Senior Tour finale in Mauritius
Golf’s European Senior Tour has agreed an extended three-year sponsorship agreement with Mauritius Commercial Bank to keep its season finale at Mauritius’ Constance Belle Plage course until 2017.
Daily publishing break
Sports Sponsorship Insider Daily will not be published on Monday, May 26 due to the Spring Bank Holiday.
Super League drives ahead with Isuzu
Japanese automotive company Isuzu has agreed a one-year to become an official partner of Super League, the top division of rugby league in Europe.
Albertsons lands Boise State stadium naming rights
US grocery company Albertsons has agreed a 15-year stadium naming rights deal with Boise State University worth $12.5m (€9m).
Coffee partnership boosts Orica-GreenEDGE
Australian UCI WorldTour cycling team Orica-GreenEDGE has agreed a new partnership with coffee maker Cape York Coffee.
NFL’s Ravens bank stadium naming rights extension
NFL American football team Baltimore Ravens has signed a 10-year extension to its stadium naming rights partnership with commercial banking group M&T Bank, in a deal worth $60m (€43.8m).
Force India races on with Alpinestars
Italian clothing company Alpinestars has extended its partnership with Formula One motor-racing team Force India.
UBS picks up the baton with Swiss Athletics
Swiss financial services firm UBS has agreed a four-year extension to its sponsorship of the Swiss Athletics governing body.
Baku 2015 lands P&G as first partner
Household goods company and International Olympic Committee TOP sponsor Procter & Gamble has signed up as the first official partner of the 2015 European Games, which will be staged in Baku, Azerbaijan.
NFL satisfies sweet tooth with Skittles
Confectionary brand Skittles has agreed a long-term deal to become an official sponsor of the NFL American football league.
ARU stays with hotel partner
The Australian Rugby Union has extended its partnership with multinational hotels company InterContinental Hotels Group until the end of 2016.
Cambia Health Solutions takes care of Portland Classic
Portland-based healthcare organisation Cambia Health Solutions has agreed to become the presenting sponsor of the Portland Classic in a deal that will return the Ladies Professional Golf Association event to its traditional name.