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Albertsons lands Boise State stadium naming rights

US grocery company Albertsons has agreed a 15-year stadium naming rights deal with Boise State University worth $12.5m (€9m).

The locally-based group becomes the first naming sponsor of the school’s Bronco Stadium, which will be known as Albertsons Stadium through 2028 subject to approval by the Idaho State Board of Education on June 18.

Albertsons will be the most prominent sponsor at the 36,400-seat stadium, with a new stadium logo and signage plan to be released this summer. The company is also the official grocer of Boise State Athletics.

Albertsons’ contribution also includes a land donation to help Boise State secure a new research park.