Household goods company and International Olympic Committee TOP sponsor Procter & Gamble has signed up as the first official partner of the 2015 European Games, which will be staged in Baku, Azerbaijan.
The company will back the inaugural edition of the multi-sport event in a deal which will see Baku 2015 promoted via P&G’s products across Azerbaijan.
Taygun Gunay, director of P&G Azerbaijan, said: “P&G is very proud of the partnership with BEGOC (Baku European Games Operation Committee) and considers this as a natural continuation of its successful on-going cooperation with the International Olympic Committee and Azeri National Olympic Committee.
“P&G will support the Baku 2015 European Games through its world-class brand-building capability and retail customer relationships in virtually every retail outlet in Azerbaijan. We see high potential in the Azerbaijan market. We plan to continue investing in this market and bring benefits to the local community.”
Azad Rahimov (pictured left), Azerbaijan’s Minister of Youth and Sports and chief executive of BEGOC, added: “We would like to welcome Procter & Gamble as the first official partner of the European Games. I am sure with their support we can help promote the Games across the whole of Azerbaijan.”