News

German tyre manufacturer Continental has upgraded its association with the Tour de France by becoming a main partner of the cycling showpiece for its 2019 edition

US financial firm State Farm has inked a new partnership with the Overwatch League, arguably the biggest property in esports

Italian tyre brand Pirelli has acquired the title rights to the Thai and Italian rounds of the 2019 World Superbike championship

Latin American esports team Infinity Esports has signed a one-year partnership with gaming supplier Primus to provide the team with performance-enhancing technology during 2019

Suntory Holdings Limited has today (Friday) been announced as the official soft drinks supplier for this year’s Rugby World Cup in Japan.

German Handball Bundesliga club Rhein-Neckar Löwen has signed a new kit supplier partnership with German sportswear manufacturer Puma.

Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.

English Premier League football club Manchester United has entered into a multi-year global partnership with Hawaii-based sunglasses and eyewear brand Maui Jim

Japanese automotive manufacturer Lexus has been unveiled as a sponsor of this year’s Davis Cup Finals.

Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports