Throughout the 2021 Formula One (F1) season Castrol briefed agency Bright Partnerships to leverage its partnership with the Alpine F1 team via a season-long, multi-strand awareness and engagement activation programme called #MoreThanASticker, demonstrating how the brand is an essential part of the performance rather than a vanilla brand sponsor through a range of initiatives spanning quizzes, meet-and-greets and an online video series.
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