Unite The Pride – Vodafone & British & Irish Lions

Agency Fuse conceived, developed and executed an integrated digital-first activation programme leveraging Vodafone’s main sponsorship of the 2021 British & Irish Lions. It was spearheaded by a branded app, an innovative 5G shirt signing mechanic, an online film series, tech-led training support, plus ads, experiences and events to boost the brand’s profile and non-customer consideration.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here