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Unite The Pride – Vodafone & British & Irish Lions

Agency Fuse conceived, developed and executed an integrated digital-first activation programme leveraging Vodafone’s main sponsorship of the 2021 British & Irish Lions. It was spearheaded by a branded app, an innovative 5G shirt signing mechanic, an online film series, tech-led training support, plus ads, experiences and events to boost the brand’s profile and non-customer consideration.

Territory: UK / Global

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