‘Dettol Up, Support England’ – Dettol & England Football/The Football Association

In 2022, disinfectant brand Dettol leveraged its partnership with the FA and England Football around UEFA Women’s Euro 2022 through an integrated activation programme spanning TV, OOH, digital, social and in-stadium, built around match-day rituals and aimed at driving awareness of the sponsorship and improving fan health hygiene.

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