Stake.com - a crypto-focused provider of online sportsbook, casino and virtual gaming services - used a Premier League club front-of-shirt sponsorship to turbocharge its global brand awareness in the form of a 2022 Everton FC main partner sponsorship. This used the club’s profile and platforms to boost awareness and drive customer acquisition through an activation programme that ranged from promoting the brand, showcasing its sports stats and analytical skills and a cash drop giveaway to celebrate wins.
Territory: UK/Global
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