Cheers To All Fans / On-Site DJs – Heineken x UEFA Women’s EURO 2022

As part of its umbrella ‘Cheers To All Fans’ platform and leveraging the on-site and fan zone pouring rights for Uefa Euro 2022 beer partner Heineken, agency M&C Saatchi Sport & Entertainment created a series of opening ceremony events, fan parties, pop-ups, in-stadium initiatives and a ‘Heineken Green Bar’ for the Final which all championed female talent and were fronted by women DJs.

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