Nissan continued their sponsorship of the highly prestigious Heisman Trophy, presented to the best college football player every year since 1935, into 2022. Seeing that their ‘Heisman House’ creative concept continues to create awareness and build brand equity, Nissan has activated their 12th season with evolutions of successful campaign components from previous years rather than reinventing the campaign altogether.
‘You have a new Heisman every year, and you have new stories you can keep telling’Allyson Witherspoon, VP and CMO, Nissan US
As a continuation to the video content series created for Nissan’s 2021 Heisman House activation, a new ten-spot collection of 45-second and 15-second videos launched. The 2022 videos, in the same sitcom style, feature respected Heisman Trophy winners in various frat-house situations that highlight the competitive nature of football players and long-standing loyalties to their college team. Several set-ups also involve a range of Nissan vehicles, including their Ariya all-electric, Pathfinder SUV, Z sports car and Frontier pick-up truck models.
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