The Circuit Collection – DHL + BEEN London & Formula One

DHL dovetailed its Formula One (F1) partnership, with its focus on positive fashion and its own corporate zero waste sustainability commitments, through an activation launched in May 2022 called ‘The Circuit Collection’. This revolved around recycling DHL F1 trackside banners from the previous season into a fashion collection crafted in partnership with eco-friendly fashion house BEEN London and auctioned to raise funds for the Plastic Bank, a social enterprise committed to removing plastic from the ocean.

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