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Unbreakable Courts / Quadras Indestrutíveis – Budweiser and the NBA

NBA sponsor and Brazilian media rights-holder Budweiser leveraged its partnership with the league and championed grassroots hoops in Brazil through a project called 'Unbreakable Courts’ which saw the beer brand and agency Africa DDB team up with artists and local communities to create and declare street courts as ‘places of artistic value with cultural heritage’ and thus stop them from being destroyed by developers responding to the overheating Brazilian real estate market.

Territory: Brazil

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