Sponsorship
Features
MGM makes fourth major US sports league play with MLS deal
MGM Resorts International has wrapped up its fourth US major league deal with a four-year partnership with Major League Soccer.
The deal is understood to be worth between $2m (€1.8
Sponsorship in basketball, 2018-19
In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
European Football Sponsorship Report 2018-19: Premier League
The Premier League’s biggest central deal is with EA Sports, worth about £30m per season. T
European Football Sponsorship Report 2018-19: LaLiga
With 28 deals, LaLiga has the most central sponsorship deals out of any of the top five leagues
European Football Sponsorship Report 2018-19: Bundesliga
The Bundesliga's central sponsorship income has plateaued since it handed over sleeve sponsorship rights to clubs in 2017-18. Previously, logistics brand Hermes paid €8.5
European Football Sponsorship Report 2018-19: Serie A
This season Telecom Italia renewed its title sponsorship with Serie A. At €15m per season, this is the league’s biggest central deal. Te
Case Study: Dimension Data and the Tour de France
A good sponsorship creates value for both parties
“If it doesn’t work for them, Nike’s not doing it, right?”
David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.
National teams World Cup activations round-up
This article looks at three activation campaigns run by national team sponsors throughout the 2018 Fifa World Cup.
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
Last-minute Expedia deal completes Champions League line-up
Expedia becomes Official Travel Partner of the Champions League for next three seasons
The deal will be used as a platform for the Expedia and Hotels
Asics takes over from adidas at IAAF, quits US marathons
After month's of talks, Japanese athletics shoe and apparel manufacturer Asics agreed to sign off a three-year Official Partner deal, from 2017 to 2019, as the federation’s sole kit supplier.