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European Football Sponsorship Report 2018-19: Premier League

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Ligue 1’s biggest central deal, worth €9m per season, is its title sponsorship with Conforama.

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Dutch champions Ajax have extended their front-of-shirt deal with Ziggo, the Netherlands’ largest digital TV, broadband and telephone operator.

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The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.
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US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.