Mathieu Deplagne #17 of FC Cincinnati celebrates after a goal against the Portland Timbers in the second half at Nippert Stadium on March 17, 2019 in Cincinnati, Ohio. FC Cincinnati won its inaugural home match 3-0. (Joe Robbins/Getty Images)
UK betting operator Ladbrokes, this month, beat off competition from two rival gaming bands to sign as title sponsor of the Scottish Professional Football League (SPFL) in a two-year deal, from 2015-16 to 2016-17.
UK bookmaker Paddy Power has launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.”
Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.