MGM makes fourth major US sports league play with MLS deal

MGM Resorts International has wrapped up its fourth US major league deal with a four-year partnership with Major League Soccer.

The deal is understood to be worth between $2m (€1.8m) and $4m per year from 2019 to 2022 and establishes two categories of exploitation for MGM-owned or part-owned brands:

  • MGM Resorts becomes the league's first Official Gaming Partner
  • Roar Digital, a joint venture between MGM and global sports betting group GVC Holdings, becomes the exclusive Official Sports Betting Partner of MLS.
The annual fee is less than MGM is paying in similar deals with the National Basketball Association, Major League Baseball and the National Hockey League because MLS – while growing – is not as popular and cannot command the same premium.

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