Covid-19

Rugby Union

Six Nations Rugby has conceded that this year’s postponed edition of the women’s tournament has yet to secure a new title sponsor, while adding that talks continue over a permanent move to a new calendar slo…
Tennis

The Australian Open tennis tournament has named global hygiene services brand Initial as the ‘Official Hygiene Partner’ of the 2021 Australian Open.
Skiing

The EA7 sports brand of fashion house Emporio Armani has been named as the main sponsor of the 2021 FIS Alpine World Ski Championships.
Multi-sport

A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
Ice Hockey

The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Multi-sport

The easing of the diplomatic rift between Qatar and Saudi Arabia was welcomed by Fifa president Gianni Infantino and may reopen talks about an expanded and more lucrative 48-team World Cup in the Middle…
Gaelic Sports

UK-based Sporting goods retailer Sports Direct is poised to become the new primary sponsor of Cork GAA, which owns the Irish county’s Gaelic football and hurling teams.
Tennis

The Lawn Tennis Association (LTA) has named online car selling platform Cinch as the new title sponsor of the LTA’s Queen’s Club Championships.
Football

German Bundesliga football club Eintracht Frankfurt has signed up vehicle hire company Uber in a mid-season sponsorship deal to June 30, 2021
Horse Racing

Global healthcare company Randox will title sponsor the Grand National steeplechase and the three-day Grand National Festival staged at Aintree Racecourse for another five years
Football

Healthcare brand Ineos Hygienics has become the ‘Official Hygiene Supplier’ to Premier League club Tottenham Hotspur and the Tottenham Hotspur Stadium.
Cricket

Cricket Australia has signed an innovative sponsorship deal with deodorant brand Rexona, reflecting on a year of commercial success in which it claims to have “defied market conditions during a global p…
Multi-sport

The South Africa v England one-day international cricket series in South Africa was postponed, following concerns about the welfare of players and after reports of breaches of the bio-secure bubbles surrounding…
Football

The English Premier League has finalised a £250m (€278m/$337m) rescue package agreement with the English Football League to help lower-league clubs which have been affected by the Covid-19 pandemic.
Multi-sport

NBA president Adam Silver defended his organisation's engagement with China under questioning in a US interview, saying that the league was "an exporter of American values" - GQ, CBS, SCMP
AFL

Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
AFL

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
Football

LaLiga president Javier Tebas claims that Spanish football will lose €90m ($106.5m) from the Spanish government’s Royal Decree banning gambling operator advertising around sport.