Covid-19
Kia returns to Brazilian football with SuperCopa title sponsorship
Korean car brand Kia will title sponsor this Sunday’s Brazilian SuperCopa match between the current league champions Flamengo and Palmeiras, winner of the 2020 Copa do Brasil.
Warriors, Hawks partner with Clorox
The National Basketball Association's Golden State Warriors have struck a wide-ranging multi-property partnership with cleaning products brand Clorox
Round-Up: Women’s World Cup host cities revealed, KBO allows fans in stadiums, WTA encourages vaccinations, and more
Fifa announced the nine host cities for the 2023 Women's World Cup in Australia and New Zealand. Eden Park in Auckland will host the opening game and Sydney's Stadium Australia will host the final
Round-Up: Asian Qualifiers restart, Tokyo torch relay starts, Thai govt plans World Cup bid, Tencent reports $19.5bn profit, and more
Asian qualifiers for the 2022 Fifa World Cup and the 2023 AFC Asian Cup resume today after a delay of more than a year due to the pandemic
Round-Up: NFL agrees media rights deals ‘worth more than $100bn’, World Cup qualifier disruption expected, and more
The NFL has agreed new domestic media-rights agreements worth more than $100bn over ten years, according to media reports - CNBC, Variety, The Guardian, MarketWatch
Magic name Violet Defense its official UV disinfection partner
Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship
Covid-19 causes 5.4-per-cent drop in Bundesliga clubs’ 2019-20 revenues
A decline in ticket and transfer income brought on by the Covid-19 pandemic has been blamed for causing the total revenues generated by clubs in Germany’s top-flight Bundesliga and second-tier 2.
Round-Up: Afreeca renews K League streaming, Beijing 2022 boycott calls “doomed to failure”, burst of Korean sponsorship deals, and more
South Korean streaming platform Afreeca TV has extended its rights to show live coverage of K League football, to cover the 2021 season
Round-Up: US ‘not confirmed’ for Beijing 2022, questions over IPL in India, Singapore Open tickets sell out, and more
The US has not made a final decision on whether it will take part in the Beijing 2022 Winter Olympics, a spokesperson for President Joe Biden said on Thursday, amid calls by some American politicians to…
Under Armour continues rapid scale-down in sponsorship spend
US sports brand Under Armour has massively cut its long-term sponsorship obligations and halved its obligations overall as the sport brand turns away from expensive kit supplier contracts
Round-Up: Blow for Seven in cricket rights battle, IPL close to major sponsorship deal, Indian tech firm plans chess league, and more
An independent arbitrator has reportedly found that Australian broadcaster Seven is entitled to only a A$5m reduction in its rights fee for Cricket Australia content this season, a drastic difference with…
Betway adds T20 Challenge title deal to Cricket South Africa portfolio
Online betting and gaming company Betway has become title sponsor of Cricket South Africa’s Twenty20 competition, the T20 Challenge.
Round-Up: Sportradar ‘valued at $10bn+’ in sales talks, CCTV may resume live NBA coverage, and more
Sports data firm Sportradar is being valued at $10bn-$12bn in discussions with potential buyers, who include several 'SPACs'
Round-Up: Super Rugby AU searches for sponsor, America’s Cup to resume, Nadal encourages acceptance of Covid measures, and more
The Super Rugby AU competition is still searching for a title sponsor and a media-rights deal in the UK ahead of the 2021 season start on Friday - Sydney Morning Herald
Round-Up: Vivo ‘to transfer’ IPL rights, Malaysian leagues to start in March, Mori to weather sexism row, and more
Indian Premier League title sponsor Vivo, the Chinese mobile phone maker, is reported to be looking to end its deal early
Allianz replaces AG as title sponsor of Memorial Van Damme event
Insurance company Allianz has committed to a four-year title sponsorship of the Memorial Van Damme track and field event in Belgium, from 2021 to 2024
Round-Up: US govt signals ease with Beijing 2022, beIN shows Fifa CWC in Mena, ‘no changes’ to rugby calendar until 2024, and more
US president Joe Biden's administration signalled it has no plans to boycott the Beijing 2022 Winter Olympics, following pressure over China's treatment of Uighur Muslims in Xinjiang
Domestic sponsors of Tokyo Games have been ‘delaying marketing events’
Uncertainty over the staging of the already delayed Tokyo 2020 Olympic Games and diminishing public support for the event in in Japan has dampened the marketing activity of domestic sponsors, according…