Covid-19
Nike postpones Euro 2020 national team kit launches as contracts scrutinised
Nike’s launch of Euro 2020 national team kits for England, France and three other European countries were postponed this week because of the Covid-19 pandemic.
Sponsors restate commitment to ‘safe’ Tokyo Olympic Games
Olympic sponsors are stressing the importance of continuity and a "safe" Tokyo Olympic Games following the IOC’s postponement of the Tokyo Games.
Sponsors should be bold and engage with fans in shutdown, say agency heads
Leading sports marketers have urged sponsor brands to use bold creative ideas and stay relevant with sports fans during the Covid-19 pandemic
Coca-Cola extends with McLaren as Australian GP is called off
The Coca-Cola Company has extended its partnership with McLaren Racing – the team at the heart of Formula 1’s decision to cancel the Australian Grand Prix because of coronavirus.
Duo jostle for Barcelona Marathon promoter contract
The Barcelona City Council has received two bids from companies interested in running the city’s flagship marathon from 2021 onwards, it is claimed.
Tokyo 2020 sponsors ‘preparing’ for Games postponement
Senior executives at three of Tokyo 2020’s sponsors have reportedly stated the summer Olympic Games will likely be postponed due to coronavirus, with executive board member Haruyuki Takahashi stating a…
Ko Jin-young agrees sponsorship with Bloomberry Resorts and Hotels
South Korea's Ko Jin-young, the world's number one women's golfer, has agreed a sponsorship deal with Philippines-based hotel group Bloomberry Resorts and Hotels
Wanda: Coronavirus may cause ‘material adverse impact’ on sports unit
Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has warned of the potential for a “material adverse impact” on its business because of the ongoing spread of the coronavirus.