Covid-19

Jon Tibbs, founder and chairman of the communications and international relations consultancy JTA, has launched a sponsorship consultancy sub-brand ‘Partner on Purpose’ to assist sponsors in the post-Covid era…

Healthcare technology company to be a presenting sponsor of Apple TV+ games

Green Bay Packers quarterback Aaron Rodgers has been dropped by Wisconsin-based healthcare company and sponsor Prevea Health following his controversial comments about the Covid-19 vaccine

International Paralympic Committee president Andrew Parsons has hailed a “herculean effort” that has allowed the organisation to finish the financial year with a balanced budget.

New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…

The Italian Football Federation (FIGC) has called for the government ban on domestic betting sponsorships to be suspended as part of a raft of measures to lighten the financial burden on football clubs…

The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9

Randox Health, the UK’s largest Covid-19 PCR (polymerase chain reaction) testing provider, has signed a two-year sponsorship with the British Olympic Association as Team GB’s ‘Official Health Testing Partn…

Alcoholic drinks group Diageo has pulled out of its Copa América sponsorship, following the examples of Mastercard and Ambev, which deactivated their deals earlier this week.

Overall confidence among European sponsorship professionals has dipped in the last month, reflecting “ongoing challenges in overcoming the Covid-19 pandemic”, according to the tenth edition of the Eur…

American retailer reports robust earnings for fiscal first quarter

An international sponsorship industry survey has found that the vast majority of sponsors consider it important for sports properties to have clear values, but that rights-holders were less uniformly able…

Brazilian Série A football club Fluminense has reached a kit branding agreement with the Gazin Group – one of the largest business groups in the country.

The National Hockey League has struck a multiyear North American partnership with cleaning products brand Clorox, which has been designated the official cleaning and disinfecting product partner of the…

Saliva-based virus testing to be conducted across affiliated minors

Rugby Australia will return to the market for the sale of its main jersey sponsorship after steel and mining conglomerate GFG Alliance pulled out of an advanced-stage agreement

Unilever-owned hygiene soap brand Lifebuoy has agreed a multi-year sponsorship of English football’s second-tier league body, the English Football League, aimed at helping clubs provide a safe return o…