Covid-19
JTA’s Tibbs launches ‘Partner on Purpose’ sponsorship consultancy
Jon Tibbs, founder and chairman of the communications and international relations consultancy JTA, has launched a sponsorship consultancy sub-brand ‘Partner on Purpose’ to assist sponsors in the post-Covid era…
MLB expands relationship with Cue Health
Healthcare technology company to be a presenting sponsor of Apple TV+ games
Rodgers dropped by Prevea Health after vaccine comments
Green Bay Packers quarterback Aaron Rodgers has been dropped by Wisconsin-based healthcare company and sponsor Prevea Health following his controversial comments about the Covid-19 vaccine
IPC balances budget despite 27-per-cent revenue drop
International Paralympic Committee president Andrew Parsons has hailed a “herculean effort” that has allowed the organisation to finish the financial year with a balanced budget.
Fortinet to sponsor Rugby Championship, Bledisloe Cup rescheduled
New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…
FIGC calls for suspension of betting sponsorship ban in financial relief plan
The Italian Football Federation (FIGC) has called for the government ban on domestic betting sponsorships to be suspended as part of a raft of measures to lighten the financial burden on football clubs…
Deloitte European football study: Covid sparked 13-per-cent market contraction
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
Randox Health sponsors Team GB in Covid-19 testing role
Randox Health, the UK’s largest Covid-19 PCR (polymerase chain reaction) testing provider, has signed a two-year sponsorship with the British Olympic Association as Team GB’s ‘Official Health Testing Partn…
Diageo follows Mastercard and Ambev in exiting Copa América sponsorship
Alcoholic drinks group Diageo has pulled out of its Copa América sponsorship, following the examples of Mastercard and Ambev, which deactivated their deals earlier this week.
ESA study: Pandemic provoked drop in European sponsorship industry confidence
Overall confidence among European sponsorship professionals has dipped in the last month, reflecting “ongoing challenges in overcoming the Covid-19 pandemic”, according to the tenth edition of the Eur…
Sales tear continues for Dick’s Sporting Goods
American retailer reports robust earnings for fiscal first quarter
TSC study: Sponsor brands want rights-holders to define their values
An international sponsorship industry survey has found that the vast majority of sponsors consider it important for sports properties to have clear values, but that rights-holders were less uniformly able…
Gazin Group adds Fluminense to Brazilian football club portfolio
Brazilian Série A football club Fluminense has reached a kit branding agreement with the Gazin Group – one of the largest business groups in the country.
NHL, Clorox strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with cleaning products brand Clorox, which has been designated the official cleaning and disinfecting product partner of the…
MLB expands Spectrum Solutions tie to include MiLB testing
Saliva-based virus testing to be conducted across affiliated minors
Rugby Australia seeks new jersey sponsor as GFG Alliance pulls out ‘at eleventh hour’
Rugby Australia will return to the market for the sale of its main jersey sponsorship after steel and mining conglomerate GFG Alliance pulled out of an advanced-stage agreement
Lifebuoy to supply hand sanitiser for EFL clubs, as Synlab tests Barça’s sports teams
Unilever-owned hygiene soap brand Lifebuoy has agreed a multi-year sponsorship of English football’s second-tier league body, the English Football League, aimed at helping clubs provide a safe return o…
Confidence returning to European sponsorship industry, says ESA survey
European sponsorship industry confidence has reached its highest level since the European Sponsorship Association (ESA) began tracking sentiment at the start of the Covid-19 pandemic last year