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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Cork GAA agrees lucrative extension with main sponsor
The Cork County Board of the Gaelic Athletic Association has agreed a three-year extension to its partnership with main sponsor Chill Insurance.
New main sponsor signs on for GAA’s hurling championship
Irish energy supplier Bord Gáis Energy has agreed a deal to become the official sponsor of the Gaelic Athletic Association’s All-Ireland Senior Championship for hurling.
Galway GAA renews with main sponsor
Irish fast food restaurant chain Supermac’s has extended a deal to remain as main sponsor of the Galway Gaelic Athletic Association.
Elverys to continue as Mayo GAA main sponsor despite upheaval
Irish sports store chain Elverys Sports has announced that it will continue to serve as a main sponsor of the Gaelic Athletic Association’s (GAA) Mayo County Board for the “foreseeable future” despite recent upheaval at the company.