Covid-19

Football

Premier League club Tottenham Hotspur has signed a new sponsorship deal with food group Mondelēz – making chocolate brand Cadbury the club’s official snack partner.
Taekwondo

World Taekwondo has reached an agreement with several of its sponsors to postpone fees for 2020, and waive payments for 2021, amid financial pressures caused by Covid-19
Cricket

The Indian cricket team's upcoming tours of Sri Lanka, in June, and Zimbabwe, in August, have been called off due to the Covid-19 threat - ESPNCricinfo
Football

Major League Soccer is expected to allow its teams to sell sponsorship patches on shorts this year in an attempt to offset the devastating financial losses of the global Covid-19 pandemic
Cricket

Fast food restaurant chain KFC has extended its sponsorship of Cricket South Africa (CSA) across three pillars of the game in the country
Olympics

A survey in Japan has revealed two-thirds of corporate sponsors of the Tokyo 2020 Olympics and Paralympics are unsure if they will extend their contracts beyond this December
Badminton

Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports
Football

The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…
Multi-sport

Wanda Sports Group, the owner of the Infront agency, among other interests in sport, suffered a 26-per-cent year-on-year revenue drop in the first quarter of 2020 as its Spectator Sports and Mass Participation…
Cricket

Russian Grand Prix organisers Rosgonki said they are open to hosting back-to-back races in Sochi this season adding to the F1 calendar shortened due to the Covid-19 pandemic
Baseball

The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Cricket

Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Athletics

The city state of Berlin is planning to become a major sponsor of its professional sports clubs, except football, to help fund them through the Covid-19 pandemic
Football

English Premier League club Liverpool has confirmed a two-month extension of its kit supply deal with New Balance to cover the extended 2019-20 season
Football

Banco BS2, the main shirt sponsor of Campeonato Brasileiro Série A club Flamengo, will terminate its deal on June 30 with six months still to run on its contract.
Baseball

Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Esports

Snack brand Pringles has extended its sponsorship of ESL esports competitions across multiple markets, including Germany, Poland and the Nordics
Football

The J-League, Japanese football's league body, has signed a "special sponsorship" with existing title sponsor Meiji Yasuda Life Insurance Company in response to the Covid-19 pandemic