Japanese precious metal products manufacturer Tanaka Holdings has been announced as the latest Official Supporter of the Tokyo 2020 Olympic and Paralympic Games

One of the most pun-tastic sports sponsorship partnerships is continuing. White Castle, which makes 'slider' hamburgers, has announced a two-year extension of its partnership with USA Luge.

A troubled year for the United States Olympic Committee ended on a disappointing note following news that Dick's Sporting Goods will not renew its sponsorship deal with the governing body.

Aggreko Events Services Japan has today (Friday) been unveiled as a sponsor of the 2020 summer Olympic and Paralympic Games in Tokyo

Typography company Morisawa has signed up as the latest partner for the 2020 summer Olympic and Paralympic Games

Korean consumer electronics company Samsung has today (Tuesday) become the latest sponsor to extend its commitment to the International Olympic Committee’s TOP Partner Programme.

Global insurance group Allianz aims to claw money back from its Worldwide Olympic Partner rights fee by selling insurance services to the Olympic movement and the wider sports ecosystem and financing related...

French clothing company Lacoste has agreed a partnership with the International Olympic Committee that will result in the launch of the first exclusive Olympic Heritage lifestyle apparel collection.

The Australian Olympic Committee has entered into a partnership with Japanese sportswear manufacturer Asics.

Japanese automotive manufacturer Toyota has entered into a partnership with the British Olympic Association and the British Paralympic Association.