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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
12Bet maintains taekwondo commitment for World Championships
Online betting brand 12Bet has agreed to sponsor the 2019 World Taekwondo Championships, which take place in the English city of Manchester from May 15-19
Eurovision partners European Taekwondo Championship
Eurovision, the operational arm of the European Broadcasting Union consortium of public-service broadcasters, has been named the main sponsor of this year’s Senior European Taekwondo Championship.
Randox Health sponsors Team GB in Covid-19 testing role
Randox Health, the UK’s largest Covid-19 PCR (polymerase chain reaction) testing provider, has signed a two-year sponsorship with the British Olympic Association as Team GB’s ‘Official Health Testing Partn…
World Rugby’s latest deal with Mastercard focuses on developing women’s rugby
World Rugby has built on its association with global payments specialist Mastercard with a new sponsorship deal focused on women’s rugby.