Athletics
Mondo signs Sole Supplier deal with Tokyo 2020
Italian sports equipment company Mondo has signed as a Sole Supplier to the Tokyo Organising Committee of the Olympic and Paralympic Games in the athletic equipment and athletic track category
Asics returns to road running with LA Marathon deal
Japanese sports brand Asics has signed a five-year deal as the Official Footwear and Apparel Partner and Presenting Sponsor of the Los Angeles Marathon beginning in 2020
Mondo to serve European Athletics’ green goals
Italian sports equipment company Mondo has agreed a four-year partnership with European Athletics
European Athletics extends with principal sponsor Spar
Convenience store chain Spar International has signed a multi-year extension to its long-running partnership with European Athletics
Müller extends British Athletics backing
Dairy products manufacturer Müller has extended its role as a major partner of the British Athletics governing body.
Müller has agreed to extend the current partnership through to 2021.
ScotRail gets on board with European Athletics Indoor Championships
Transport company ScotRail has signed up as the latest partner for Glasgow’s staging of the 2019 European Athletics Indoor Championships.
Müller signs National Sponsor deal with European Athletics Indoor Championships
Dairy product brand Müller has signed a new National Sponsor deal with the European Athletics Indoor Championships 2019.
IAAF opens up new sponsor opportunity for Doha 2019
The council of the International Association of Athletics Federations has voted to allow teams to display the logo of a national sponsor on their kit at next year’s World Championships in Doha.
Serie A clubs signing deals with online gaming sponsors despite new law
Atalanta’s renewal with online gaming company StarCasinò shows that clubs in Italy’s Serie A are still agreeing deals with gambling brands from the sector despite legislation that outlaws such agreements from…
Sponsorship Works 2018
Welcome to Sponsorship Works 2018, the 13th edition of the publication.
This year’s Sponsorship Works brings you 17 case studies of best practice sports sponsorships from around the world. It
Puma steps up revenue pace, targets high-end clubs
Sports brand Puma has driven its 36
Allianz joins Visa at the TOP for financial services
The International Olympic Committee has extended its Worldwide Olympic Partner (TOP) deal with payment service company Visa and struck a new TOP deal with insurance brand Allianz at price points that exceed…
Generali backs Berlin’s European Athletics Championships
The German arm of insurance group Generali has agreed a deal to sponsor the upcoming European Athletics Championships in Berlin
QNB teams up with IAAF ahead of Doha 2019
Financial institution Qatar National Bank has agreed a sponsorship deal with the International Association of Athletics Federations
Holiday Inn: London Marathon campaign delivers year-round engagement
PROJECT DETAILS
Sponsorship Title: Holiday Inn – Official Hotel Partner of the Virgin Money London Marathon
Duration of sponsorship: 2008 – 2018 (Campaign 2016 – 2018)
Entered by: Prism & IHG
Sponso
Silverstone partnerships: Interview with Chris Zachar, head of partnerships, Silverstone Circuits
Silverstone’s status as the host venue of Formula One’s British Grand Prix may be in doubt after next year’s race, but the British Racing Drivers’ Club-owned and operated circuit has ambitious plans t…
Sponsorship deals from May 16 to June 20
A round-up of the key sponsorship deals worldwide
American football: The NFL entered a partnership with online sports apparel and merchandise retailer Fanatics
Betting sponsorship in sport, 2018
While sports betting is just finding its feet in the USA, in other territories sport sponsorship provides a great platform for betting firms to build their brands and attain direct access to their core m…