Puma steps up revenue pace, targets high-end clubs

Sports brand Puma has driven its 36.6 per cent revenue expansion over the last five years by refocusing its strategy on its core sports offering, backed by the acquisition of major football club rights in key European markets.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here