Puma steps up revenue pace, targets high-end clubs

Sporting goods brand Puma has extended its sponsorship of the Italian Football Federation (FIGC).

Sporting goods brand Puma’s five-year kit sponsorship deal with English Premier League club Arsenal is part of a strategy focused on fewer, but bigger, “killer” deals to make it the number three brand in the football market, Christian Voigt, Puma’s senior head of global sports marketing has told Sports Sponsorship Insider.