Sports brand Puma has driven its 36.6 per cent revenue expansion over the last five years by refocusing its strategy on its core sports offering, backed by the acquisition of major football club rights in key European markets.
Under chief executive Bjørn Gulden, who took over in 2013, revenues have grown from €3bn in 2013 to €4.1bn in 2017, surpassing the €4bn sales mark for the first time in the company’s history.
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