Silverstone’s status as the host venue of Formula One’s British Grand Prix may be in doubt after next year’s race, but the British Racing Drivers’ Club-owned and operated circuit has ambitious plans to maximise the facility’s value as a partnership platform.
Below, Chris Zachar, head of partnerships, Silverstone Circuits Ltd, explains the opportunities on offer for the circuit and its role as a leisure destination.
What are your sponsorship plans for the Silverstone circuit?
CZ: Initially, in late 2017 we set out to explore how we could broaden our revenue streams by attracting sponsors. Given that Silverstone has not really explored this channel, and therefore, don’t have any experience of commercialising our assets in this way, we turned to the agency environment to help us understand the right way to move forward.You need to have a subscription to access this content
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