Athletics
Wanda: Financial effect of Rock ‘n’ Roll Marathon revamp to be felt in 2020
A new marketing strategy for the Rock ‘n’ Roll marathon and half-marathon running series in North America will take effect on the financial results presented by owner Wanda Sports Group in 2020.
British Athletes take legal action against BOA over sponsorship restrictions
The British Olympic Association (BOA) is facing legal action from some of its top athletes over the restrictions it imposes on personal sponsorships at the Olympic Games
British Athletics appoints PHAR in search for lead partner
British Athletics has taken on sponsorship consultancy PHAR Partnerships to advise on the sale of its flagship Presenting Partner property from 2020
IAAF likely to relax marketing regulations for athletes and member federations
The IAAF, the global governing body for athletics, is planning to give athletes and member federations greater freedoms to promote their sponsors during certain events
Gambling firms ‘ruled out’ for London Stadium naming rights
London Stadium’s naming rights will not be acquired by a gambling, tobacco or alcohol company, as stadium stakeholders continue to search for a deal to help reduce its significant financial losses.
Nike shuts down Oregon Project following Salazar ban
US sportswear company Nike has moved to shut down its Oregon Project training programme after head coach Alberto Salazar was last week handed a four-year ban from athletics for doping violations committed…
IAAF extends long-running TDK and Mondo partnerships
The IAAF has extended sponsorship deals with Japanese electronics company TDK Corporation and Italian sports equipment supplier Mondo
Infront’s Zurbruegg: Focus on top events protects us from mass participation consolidation
The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…
IAAF extends Asics deal for 10 years, approves name change
Japanese sportswear company Asics has extended its deal to be an Official Partner of the International Association of Athletics Federations for 10 years, until 2029
Crédit Mutuel backs French Athletics Federation
French cooperative bank Crédit Mutuel has signed a five-year sponsorship deal with the French Athletics Federation (FFA).
Qatar Airways to support IAAF worlds
Qatar Airways has been unveiled as the official national airline partner of the 2019 World Athletics Championships
Ooredoo takes telco role at World Athletics Championships in Doha
Qatari telecom brand Ooredoo has signed a National Partnership deal for the IAAF World Athletics Championships, hosted in Doha, this September
Serie A clubs look to sleeve patches, digital touch-line ads to cover loss of betting sponsors
Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.
German Athletics Association signs WGV as main sponsor
Insurance company Württembergische Gemeinde-Versicherung has agreed a three-year deal to become the new main sponsor of the German Athletics Association (DLV).
Liqui Moly partners 2020 European Athletics Championships
Motor oil brand Liqui Moly has signed as an Official Partner for the 2020 European Athletics Championships in Paris
Toyo Tires extends backing of European Athletics
Japanese tyre manufacturer Toyo Tires has renewed its partnership with the European Athletics continental governing body
Seiko extends long-running IAAF partnership
Japanese watch manufacturer Seiko has signed a long-term extension to its partnership with the International Association of Athletics Federations (IAAF)
Ineos backs Kipchoge’s latest record attempt
British chemicals company Ineos has made its latest investment in sport by sponsoring a new attempt by Kenyan athletics great Eliud Kipchoge to break the two-hour marathon banner