Dairy product brand Müller has signed a new National Sponsor deal with the European Athletics Indoor Championships 2019.
The championship will take place at Glasgow’s 5,000-capacity Emirates Arena between March 1-3 next year.
The deal builds on Müller’s longstanding presence in UK athletics sponsorship.
Müller is currently an Official Partner of British Athletics, and holds the naming rights to three of British Athletics’ major events in 2019: the Müller Indoor Grand Prix, the Müller Anniversary Games, and the Müller Grand Prix Birmingham. Müller is also a partner of Athletics Ireland.
Michael Inpong, chief marketing officer at Müller, said: “Over the last year we’ve held our first ever Müller school sports day at the Queen Elizabeth Olympic Park, released athletics-inspired TV adverts and provided new sports equipment to schools from Orkney to West Sussex.
“We want to inspire future generations and exciting family events like this one give us another platform to do so.”
Müller ‘s national partnership with the Glasgow 2019 European Athletics Indoor Championships was brokered and contracted by rights marketing agency at The Sports Consultancy.
The Sports Consultancy is working with Glasgow 2019 to secure National Partners and Suppliers.