MARATHON RUNNERS are renowned for obsessively ticking off the different cities who’s routes they have completed, but now this habit seems to extend to sponsors.

ATHLETIC SHOE brand ASICS activated its sponsorship of last weekend’s ING New York Marathon with some saturation outdoor advertising on the marathon route.

THIS SUNDAY'S BMW Berlin Marathon marks the mid-way point in the World Marathon Major series, which features city marathons in Boston, London, Berlin, Chicago and New York