HomeAnalysisGeneral InsuranceAthleticsGlobal

Allianz joins Visa at the TOP for financial services

The International Olympic Committee has extended its Worldwide Olympic Partner (TOP) deal with payment service company Visa and struck a new TOP deal with insurance brand Allianz at price points that exceed the new range of $200m (€170m) per quadrennial cycle introduced by the IOC marketing department in 2014.

It is thought that both deals are in the $50m to $55m per year range.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Most recent

Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Puma keen to make strides in football segment of sports equipment market in Italy

Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent