Serie A clubs signing deals with online gaming sponsors despite new law

ROME, ITALY - AUGUST 27: Emiliano Rigoni of Atalanta BC celebrates after scoring goal 1-2 during the Serie A match between AS Roma and Atalanta BC at Stadio Olimpico on August 27, 2018 in Rome, Italy. (Photo by Giuseppe Bellini/Getty Images)

Atalanta’s renewal with online gaming company StarCasinò shows that clubs in Italy’s Serie A are still agreeing deals with gambling brands from the sector despite legislation that outlaws such agreements from next year.

Atalanta, which is based in the city of Bergamo, agreed a deal for the company to remain its Official Gaming Partner in the 2018-19 season. It is a renewal of a one-season deal covering 2017-18. Local experts say the deal is likely to have a value – at best – in the low hundreds of thousands of euros.

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