ROME, ITALY - AUGUST 27: Emiliano Rigoni of Atalanta BC celebrates after scoring goal 1-2 during the Serie A match between AS Roma and Atalanta BC at Stadio Olimpico on August 27, 2018 in Rome, Italy. (Photo by Giuseppe Bellini/Getty Images)
Shirt sponsorship deals by English Premier League clubs Hull City and Burnley with gaming sector brands 32Red and Fun88, respectively, appear to have dampened concerns that the sector would stay clear of football shirt sponsorships this summer because of UK gaming legislation coming into effect later this year.
European online betting brand Bwin has retruned to the Spanish sponsorship market as Official Betting Partner to four LaLiga clubs: Atlético Madrid, Sevilla, Valencia and Villarreal. All four deals run from March 2017 to the end of the 2017-18 season.