Athletics
Müller steps up backing of British Athletics
Dairy products manufacturer Müller has upgraded its partnership with British Athletics to cover the British Athletics Championships.
Sponsorship deals from April 18 to May 15
Nike backs Berlin’s European Athletics Championships
US sportswear company Nike has been named as an official partner of this year’s European Athletics Championships in Berlin.
Abbott extends backing of World Marathon Majors
Global healthcare company Abbott has renewed its title sponsorship of the World Marathon Majors group.
Ottobock teams up with World Para Athletics
Prosthetic products manufacturer Ottobock has been named as an official supplier of the World Para Athletics governing body.
Müller, Spar back World Indoor Athletics Championships
Dairy products manufacturer Müller and convenience store chain Spar have signed on as national partners of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which get underway today (Thursday) in Birmingham, England.
Toyo Tires backs World Indoor Athletics Championships
Japanese tyre manufacturer Toyo Tires has been named as a national partner of the International Association of Athletics Federations’ (IAAF) upcoming World Indoor Championships in Birmingham, England.
Revenue and performance drive Boston Celtics’ deal-making
American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.
Spar broadens portfolio with British Athletics deal
Convenience store group Spar has agreed a three-year sponsorship deal with British Athletics in an agreement that further enhances its commitment to the sport.
Tough Mudder, Spartan sign new partners
Obstacle course series Tough Mudder and Spartan have agreed sponsorship deals with sports beverage company Kill Cliff and health club chain 24 Hour Fitness, respectively.
Title sponsor signs on for World Half Marathon Championships
The Trinidad Alfonso Foundation, a non-profit organisation that promotes Valencia and the wider region, has been named as title sponsor of the Spanish city’s staging of next year’s International Association of Athletics Federations (IAAF) World Half Marathon Championships.
Strathmore supports World Indoor Athletics Championships
Water brand Strathmore has agreed a deal to sponsor the International Association of Athletics Federations’ 2018 World Indoor Championships, which will take place in the English city of Birmingham.
London Marathon teams up with Audible
Audio entertainment provider Audible has reached an agreement to sponsor the London Marathon.
Birmingham Airport backs World Indoor Athletics Championships
Birmingham Airport has been named as the first national partner of the 2018 edition of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which will be staged in the English city.
Munich Marathon secures first title sponsor
The German arm of insurance group Generali has been named as the first title sponsor of the Munich Marathon.
Wanda continues backing of Chinese marathon event
Chinese conglomerate Wanda Group has renewed its title sponsorship of the Yellow River Estuary International Marathon, which takes place in the city of Dongying.
Nike strikes long-term extension with British Athletics
US sportswear manufacturer Nike has signed a long-term extension to its partnership with the British Athletics national governing body.
Mumbai Marathon lands title sponsor
Indian conglomerate Tata has been named as the new title sponsor of the Mumbai Marathon.