Sporting Goods
Hong Kong Golf Association snaps up apparel partner
Japanese sportswear company Hong Kong Descente Trading has agreed a multi-year deal to become an official partner of the Hong Kong Golf Association.
PyeongChang 2018 adds Youngone Outdoor as second local partner
Korean-based outdoor clothing manufacturer and distributor Youngone Outdoor has signed up as an official partner for the PyeongChang 2018 winter Olympic Games.
Eintracht Frankfurt signs off on Nike partnership
German Bundesliga football team Eintracht Frankfurt has confirmed US sportswear company Nike as its new long-term kit manufacturer.
Specialized Women on board for La Course
Cycling manufacturer Specialized Women has agreed a sponsorship deal for the new La Course by Le Tour de France event with the one-day race’s organiser Amaury Sport Organisation.
Bianchi: Targeted sales from top-level cycling deals
Performance bicycle manufacturer Bianchi is targeting a set demographic through its sponsorship deals with the UCI WorldTour Belkin Pro Cycling Team and UCI Continental Circuits Androni Giocattoli-Venezuela Team.
BLK to make A-League debut with Newcastle Jets
Australian A-League football team Newcastle Jets has signed a three-year partnership with BLK to make the sportswear manufacturer its official apparel supplier.
Mantis extends with Masters Tennis
Organisers of the Masters Tennis tournament have extended a partnership with tennis equipment supplier Mantis for the 2014 edition of the annual event.
Bundesliga’s Augsburg lands Nike partnership
Sportswear company Nike has agreed a new kit partnership with German Bundesliga top-tier football club Augsburg.
Sunderland nets long-term extension with Adidas
English Premier League football club Sunderland has signed a renewed six-year partnership with global sportswear brand Adidas.
Outfitter links up with Bundesliga handball team
Online sportswear and sports equipment supplier Outfitter has struck a deal to become a shirt sponsor of German Handball Bundesliga team MT Melsungen.
Li-Ning serves up BWF World Championships sponsorship
Chinese sports apparel and equipment company Li-Ning has reached a deal to become the title sponsor of the Badminton World Federation’s 2014 World Championships.
Alabama and Auburn renew sponsor deals
Sports, outdoor and lifestyle retailer Academy Sports + Outdoors has renewed its multi-year partnerships with the University of Alabama and Auburn University.
Champions Hockey League reaches financial target
The Champions Hockey League, the European continental club ice hockey competition, has surpassed its €2.5m ($3.4m) sponsorship revenue target for its inaugural 2014-15 season, with five spaces to sell.
Nike extends key KNVB contract
Sportswear company Nike has extended its partnership with the Royal Netherlands Football Federation (KNVB) until 2026.
Bianchi backs ProTour team after Belkin exit
Racing bikes manufacturer Bianchi has reaffirmed its commitment to Team Belkin for 2015, providing the UCI ProTour cycling squad can find a new title sponsor.
NBA links up with SnapSports for Nation Tour
Sports surfacing company SnapSports has struck a deal with the NBA to become a partner of the North American basketball league’s 2014 Nation Tour off-season initiative.
ITF holds court with Uniqlo for wheelchair tennis
Japanese clothing brand Uniqlo has announced a three-year sponsorship agreement with the International Tennis Federation relating to the governing body’s wheelchair tennis properties.
Newbery drives into US with American Cricket Federation deal
Cricket equipment manufacturer Newbery has agreed a five-year deal with the American Cricket Federation to become the naming sponsor of its national 40-over competition.