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Nike extends key KNVB contract

Sportswear company Nike has extended its partnership with the Royal Netherlands Football Federation (KNVB) until 2026.

Nike’s existing deal with the KNVB was due to expire in 2018, but the new agreement will extend the relationship between the two parties to 30 years. Nike will continue to produce and distribute all of the Netherlands national team’s on-pitch and training products. Nike will also produce a range of off-pitch product for the players at every level of the game, the coaching teams and fans.

The Netherlands national team has already secured its place in the knockout stages of the Fifa World Cup in Brazil with one game to spare following victories over defending champion Spain and Australia. The team will be hoping to go one better than at the last World Cup in South Africa in 2010, when it lost in the final.

“The KNVB was one of Nike's first major football sponsorships and has been instrumental in helping us on our journey to become the world's most innovative and leading football brand,” Nike Football vice-president and general manager Dermott Cleary said.

Bert van Oostveen, the chief executive of the KNVB, added: “It is significant that our partnership with Nike is the longest running sponsorship deal in the history of the KNVB.”