PyeongChang 2018 adds Youngone Outdoor as second local partner

Korean-based outdoor clothing manufacturer and distributor Youngone Outdoor has signed up as an official partner for the PyeongChang 2018 winter Olympic Games.

Youngone Outdoor will provide a wide range of sports apparel to the South Korean team and personnel working at the Games.

The partnership with PyeongChang 2018 will be used to promote the North Face brand, which Youngone Outdoor introduced to the Korean market in 1997.

Youngone Outdoor follows KT in partnering PyeongChang 2018, after the telecommunications company was confirmed as the Games’ first domestic sponsor yesterday.