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Outfitter links up with Bundesliga handball team

Online sportswear and sports equipment supplier Outfitter has struck a deal to become a shirt sponsor of German Handball Bundesliga team MT Melsungen.

The initial deal will run for three years, from 2014-15 to 2016-17.

Outfitter branding will appear on the front of players’ shirts below the logo of the club’s main sponsor German medical and pharmaceutical firm B Braun.

Outfitter, which will become a premium partner of MT Melsungen, will also benefit from branding via in-arena LED advertising boards, advertisement in the official match day programme and banners advertisements on the club’s website.

MT Melsungen finished sixth in the 2013-14 Handball Bundesliga.