Retail

Esports

US grocery store chain H-E-B has signed as a shirt sleeve partner to the Houston Outlaws Overwatch League team
Football

Boots, the UK’s largest pharmacy-led health and beauty retail store chain, has agreed deals with the football associations of England, Scotland, Wales, Northern Ireland and Ireland to sponsor their respective w…
Baseball

National Car Rental has broadened its portfolio of Major League Baseball partnerships by striking deals with the Chicago Cubs and San Francisco Giants
Esports

Envy Gaming, which owns the global Team Envy esports franchise and the Dallas Fuel team in the Overwatch League, has secured a sponsorship with leading gaming retailer GameStop
Baseball

The San Francisco Giants have announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the team's flagship store located…
Football

Italian Serie A club AC Milan has signed a new Official Partner deal with US car rental firm Avis
Ice Hockey

US vehicle rental company Enterprise has agreed a five-year extension to its partnership with North American ice hockey league the NHL
Basketball

Love’s Travel Stops & Country Stores has expanded its partnership with the Oklahoma City Thunder by becoming the NBA basketball team’s jersey sponsor.
Athletics

Convenience store chain Spar International has signed a multi-year extension to its long-running partnership with European Athletics
Rugby League

Retail pharmacy chain Chemist Warehouse has extended its partnership with Australia’s National Rugby League.
Handball

Supermarket chain Lidl has extended its partnership with the German Handball Association (DHB). Lidl first partnered with the DHB in 2016 and its deal had been due to conclude in December 2020
Football

Centro Sportivo Alagoano has signed a new main sponsor ahead of its return to Campeonato Brasileiro Série A, the top division of Brazilian club football.
Multi-sport

The British Olympic Association has extended its Team GB partnership with the Aldi supermarket chain for four more years to 2025
American Football

Ahead of Super Bowl LIII, Lowe's has signed a multi-year deal to become the NFL's official home-improvement retail sponsor – a category that had been vacant since Home Depot ended its partnership a d…
Motorsport

Online car parts retailer Autodoc has signed up as an official partner of motorsport series the World Rally Championship
Esports

Sportswear and footwear retailer Foot Locker, and gaming chair manufacturer DXRacer, have signed up as official suppliers for new-look esports competition the League of Legends European Championship (LEC)
Football

Campeonato Brasileiro Série A football club Corinthians has signed its second shirt sponsorship deal in the space of a week.
Cricket

English county cricket club Somerset has agreed a new partnership with convenience store chain Spar