Retail
New digital assets drive deals with Alipay, Expedia, Bookings.com – Uefa
Uefa’s change in digital strategy has been key to new partnerships with Alipay, Expedia and Bookings.com, Guillaume Sabran, head of sponsorship and licensing, Uefa told delegates at the Sports Decision Makers Summit in London.
Alibaba’s Lazada kicks off TOP activation in southeast Asia
Alibaba-owned Lazada Group has launched its Olympic Games partnership as part of the International Olympic Committee's long-term partnership with its parent company.
GoDaddy, Uber invest in ICC Official Partner tier
US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.
MLS extends Home Depot partnership until 2022
Major League Soccer has extended its partnership with Atlanta-based home improvement retailer Home Depot through the 2022 season
Boozt.com signs formal wear partnership with Danish Football Association
Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU).
Under the deal, Boozt.c
European Tour partners with Enterprise Rent-A-Car
Golf’s European Tour has agreed a three-year partnership with vehicle rental and mobility company Enterprise Rent-A-Car.
Flyeralarm becomes title sponsor of Women’s Bundesliga
Online printing and e-commerce company Flyeralarm has agreed a four-season deal with the German Football Association (DFB) to take on title sponsor rights for the Women’s Bundesliga.
Westfield renews major naming rights deal with Australia’s Matildas
The Westfield shopping centre brand has renewed its major naming rights partnership with Australia's national women's teams
American Golf teams up with European Tour
UK-based golf retailer American Golf has entered into a partnership with the European Tour
FIGC fights negative trend in sponsorship revenues from weak position
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019
Top Partner deals renewed this month with Eni and Tim
Oasis teams up with England Netball
England Netball has agreed a new partnership with high-street retailer Oasis as it prepares for its home World Cup campaign
Pittsburgh Knights sign shirt deal with Sheetz
US esports team the Pittsburgh Knights has signed a new shirt deal with local convenience store chain Sheetz
Washington Redskins ink 10-year retail partnership with Fanatics
NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics.
Under the deal, Fanatics will lead all retail and online store operations for the Redskins
Madrid Open drives on with Europcar
French vehicle rental company Europcar has agreed a one-year extension to its partnership with the Madrid Open tennis tournament
Kennedy takes title position for AFL China game
The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand.
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Spar backs Scotland on road to Women’s World Cup
Food retail store chain Spar has agreed a deal with the Scottish Football Association to support the country’s women’s team as it prepares for its debut appearance at the Fifa Women’s World Cup.
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LAFC looks to engage Hispanic audience with Curacao partnership
Major League Soccer team LAFC is looking to engage with its Latino fanbase by announcing a multi-year partnership with Curacao, the largest Hispanic-centric retailer on the West Coast of the United States.
Giant Food, P&G extend association with Wizards NBA 2K League team
Regional grocery chain Giant Food and consumer goods corporation Procter & Gamble have returned as sponsors of the Washington Wizards’ esports team in the NBA 2K League.