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Westfield renews major naming rights deal with Australia’s Matildas

The Westfield shopping centre brand has renewed its major naming rights partnership with Australia’s national women’s teams.

Under the two-year extension, Westfield will continue as the naming rights partner of the Matildas – as the Australian women’s national team is known – the Young Matildas and Junior Matildas.

Westfield will also continue to sponsor the Australian women’s national club competition, the W-League, through to 2021.

The deal was signed by Scentre Group, owner and operator of Westfield in Australia and New Zealand, and the Football Federation Australia (FFA).

David Gallop, chief executive of the FFA, said: “The Westfield brand is synonymous with the W-League, having been the naming rights partner of the competition for all 11 seasons of the competition.

“Westfield’s association with the Matildas started in 2008 and in that time the team has gone from strength to strength.

“We have witnessed the Matildas rise from 14th in Fifa’s world rankings in 2008 to four in December 2017, and they are now ranked sixth.

“With the Women’s World Cup in France this year and the Summer Olympics in Tokyo in 2020, we expect that the Matildas’ brand presence will only get stronger in the Australian and global sporting landscapes.”

The deal comes two days after it was revealed that National Australia Bank will end its 15-year partnership with the FFA.

The FFA’s other major partners include Korean car brand Hyundai, German supermarket chain Aldi, and UK betting brand bet365.

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