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Washington Redskins ink 10-year retail partnership with Fanatics

NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics.

Under the deal, Fanatics will lead all retail and online store operations for the Redskins. Last year, Fanatics signed a similar long-term deal with the NFL.

Fanatics will operate the Redskins’ online shop as well as the team’s bricks-and-mortar retail locations, including the team store at FedExField and kiosks around the stadium.

Bruce Allen, president of the Washington Redskins, said: “We know our fans are shopping for Redskins merchandise through a variety of channels, and by emphasising the strengths of Fanatics, we have the ability to meet their demands, while also positioning our franchise for the next phase of retail.”

Fanatics currently has agreements with over 20 NFL franchises in addition to the league itself.

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