Retail
Epicentr K steps up backing of Ukrainian national team
Home improvement retail store chain Epicentr K has signed a new partnership with the Ukrainian Football Association (UAF)
TSG Hoffenheim signs double deal
German Bundesliga football club TSG Hoffenheim has agreed a new partnership with global asset management company Columbia Threadneedle Investments and has signed a one-season extension to its deal with…
Europcar extends La Vuelta partnership for 2019 race
Vehicle rental company Europcar has extended its Official Supplier partnership with Spain’s La Vuelta Grand Tour cycling race for another year.
Supermarket chain Migros extends long-term backing of FC Luzern
Swiss Super League football club FC Luzern has renewed its decades-long partnership with Swiss supermarket chain Migros
Shopee signs Cristiano Ronaldo as regional brand ambassador
Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador
Wish to sponsor Bielsa’s bucket at Leeds United
Championship football club Leeds United has discovered a new partnership asset, after selling the rights to sponsor the iconic bucket on which manager Marcelo Bielsa sits during matches to US e-commerce…
Sheffield United partners with Al Wefaq Rent A Car
Newly-promoted Premier League club Sheffield United has signed a new partnership with Saudi Arabia’s Al Wefaq Rent A Car.
NBA’s Mavericks seek out new jersey sponsor
The Dallas Mavericks and e-commerce app and marketplace 5miles have mutually agreed to end their jersey sponsorship deal, as the NBA basketball franchise seeks out a new partner that can put the team “at t…
Emil Frey revealed as first 2021 Winter Universiade gold partner
Car dealership Emil Frey has been unveiled as the first gold partner of the 2021 Winter Universiade in Lucerne, Switzerland
Leasing.com seals EFL Trophy title sponsorship
Online car marketplace Leasing.com has signed up as the new title sponsor of the EFL Trophy English football knockout competition
Brighton extends with sleeve sponsor JD
English Premier League football club Brighton & Hove Albion has agreed a one-season extension to its sleeve sponsorship deal with sports fashion retailer JD
Lidl extends backing of EHF Euro
Supermarket chain Lidl has extended its association with the European Handball Federation’s men’s European Championship by agreeing to partner next year’s event.
L
Rakuten wants to renew Warriors deal, says Americas CEO
Japanese e-commerce brand Rakuten is looking to extend its partnership with the NBA's Golden State Warriors, according to the company's head of operations in the Americas.
Joie, Standard Chartered take top spots at Liverpool FC Women
Liverpool FC Women has named Joie as its new Principal Partner and moved men’s team shirt sponsor Standard Chartered to the front-of-shirt position.
Uber supports women’s football league in Brazil
Uber has entered into is first partnership with the Brasileirão Feminino, Brazil’s top-tier women’s football league.
Sigma Sports partners up with UCI Road World Championships
Cycling apparel and equipment retailer Sigma Sports has agreed a partnership with the 2019 Road World Championships, which take place in the English county of Yorkshire from September 22-29
Ironman teams up with Avis, Theragun
Triathlon events operator Ironman has agreed new partnerships with car rental firm Avis and percussive massage therapy brand Theragun
Carrefour extends with La Vuelta to 2021
Supermarket chain Carrefour has extended its main sponsorship of Spain’s La Vuelta grand tour cycling race for two more years.