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LAFC looks to engage Hispanic audience with Curacao partnership

Major League Soccer team LAFC is looking to engage with its Latino fanbase by announcing a multi-year partnership with Curacao, the largest Hispanic-centric retailer on the West Coast of the United States.

The partnership includes a series of cross promotions in-store, online and at Banc of California Stadium. Throughout the season, Curacao customers will have the opportunity to win VIP packages and receive match tickets, and pick up exclusive co-branded merchandise both online at icuracao.com and at nine of the retailer’s participating locations.

Additionally, Curacao will have a presence at several upcoming LAFC games and will co-sponsor a series of local community events with LAFC throughout the 2019 campaign.