USOC extends with 24 Hour Fitness

Health club chain 24 Hour Fitness has extended its partnership with the United States Olympic Committee (USOC).

The new deal will run until the 2020 Olympic and Paralympic Games in Tokyo, Japan.

Among the elements of the agreement is the US Olympic Committee Certification Programme, which has been developed exclusively for 24 Hour Fitness personal trainers.

The programme will come with the exclusive USOC certified trademark, providing fitness expertise for members, as well as Team USA hopefuls who are members of 24 Hour Fitness clubs in the US. The programme will contribute to 24 Hour Fitness’ development of youth sports initiatives.

The USOC will also create general and sport-specific courses for the fitness professionals of 24 Hour Fitness as part of the agreement.

In addition, 24 Hour Fitness will continue to consult with the USOC about the design of Team USA’s high performance centres in the Games’ host cities, and will also provide on-the-ground staffing and expertise.

Peter Zeytoonjian, the USOC’s senior vice-president of marketing, commerce and events, said: “We look forward to combining the expansive fitness knowledge and nationwide network of 24 Hour Fitness clubs with the sports performance expertise of the USOC in effort to provide more programmes and training resources for future Olympic and Paralympic hopefuls.”