Mineral Water
Perrier refreshes long-running French Open deal
Mineral water brand Perrier has extended its long-standing association with the French Open tennis championships.
PepsiCo completes major league set with NBA deal
Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.
Harrogate quenches Ascot thirst
Harrogate Spring Water has signed a three-year sponsorship deal with Ascot Racecourse in the UK.
Ustronianka refreshes Polish FA’s sponsor line-up
The Polish Football Association (PZPN) has secured a sponsorship deal with mineral water company Ustronianka for its men’s national team.
Paris Saint-Germain bolsters Asian footprint with GarudaFood deal
Indonesian food and beverage company GarudaFood has signed an agreement to become Ligue 1 football club Paris Saint-Germain’s first regional partner in Asia.
Orezza refreshes AS Monaco’s season
French Ligue 1 team AS Monaco has announced mineral water brand Orezza as an official supplier for the remainder of the 2014-15 football season.
Chennai Open serves up sponsor deals
The Chennai Open ATP World Tour men’s tennis event has announced Swiss watch manufacturer Rado and the nutrient water and automotive arms of Indian conglomerate Tata as official sponsors.
Buffalo Bills secure sponsorship double
NFL American football team Buffalo Bills has signed commercial partnerships with electronics company Toshiba America Business Solutions and drinks manufacturer 100% Natural Beverages.
Juventus nets Levissima deal
Italian Serie A champion Juventus has reached a deal with mineral water company Levissima to make its San Pellegrino brand the club’s official water supplier.
Buxton in the saddle for Tour de France’s Grand Départ
Nestlé Waters’ Buxton brand has reached an agreement to sponsor the first three stages of this year’s Tour de France.
Buxton Water: London Marathon highlights brand repositioning
Buxton Water is using sponsorship to increase awareness around its brand repositioning as a high quality mineral water, Alberto Kechler, Senior brand manager at Buxton and Nestlé Pure Life told Sports Sponsorship Insider.
ECB refreshes commercial roster with new water partner
British bottled water company Harrogate Spring has agreed a one-year deal with the England and Wales Cricket Board to become the official water partner of England Cricket.
PepsiCo strikes MLB extension
US multinational food and beverage corporation PepsiCo has announced a multi-year extension to its sponsorship agreement with Major League Baseball Properties, which has run for over 15 years.
Central Coast recruits shirt sponsor for ACL campaign
Australian A-League football club Central Coast Mariners has announced that Chinese bottled water company Tibet Spring 5100 has agreed to become a sponsor of the team during the group stage of the 2014 Asian Football Confederation (AFC) Champions League club competition.
Duboka to refresh competitors at Handball World Championship
The Serbian Handball Federation has signed a contract with mineral water company Mineralna Voda to make its Duboka brand the official water of the 2013 Women’s Handball World Championship.
San Benedetto refreshes Serie B’s commercial portfolio
Italian mineral water brand San Benedetto has agreed a sponsorship deal with Lega Serie B, the governing body of the second division of Italian football.
Vittel rides again with Tour de France
Nestle-owned mineral water brand Vittel has extended its sponsorship of cycling’s Tour de France until 2018 after signing a new five-year deal with race organisers.
Highland Spring renews LTA partnership
British tennis’ governing body the Lawn Tennis Association has announced a four-year extension to its partnership with UK mineral water brand Highland Spring.