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Harrogate quenches Ascot thirst

Harrogate Spring Water has signed a three-year sponsorship deal with Ascot Racecourse in the UK.

Under the deal, Harrogate Spring Water will serve as the racecourse’s official spring water supplier and will benefit from branding on site and print advertising in racecards, souvenir brochures and the Royal Ascot Magazine. Harrogate Spring Water will be available across all bars, restaurants and fine dining sites on all 26 race days at the venue in 2015, including Royal Ascot.

Harrogate Spring Water will also sponsor a race at Ascot, with the partnership set to be activated via advertising, social media and public relations.

“Sponsoring at the racecourse is the first major step in our 2015 consumer campaign and will help reinforce our position as the UK’s number one premium bottled water brand,” Harrogate Water Brands managing director James Cain said.