Japanese men’s skincare brand Bulk Homme has signed up as a regional sponsor of French Ligue 1 football club Paris Saint-Germain in Asia.
The Boulanger retail group has upgraded its partnership with Ligue 1 club Lille OSC from shirt sleeve sponsor to Principal Partner
The International Gymnastics Federation (FIG) has agreed a one-year partnership with Japanese haircare brand Tokio Inkarami. The brand, which is owned by IFing Co
Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble
Regional grocery chain Giant Food and consumer goods corporation Procter & Gamble have returned as sponsors of the Washington Wizards’ esports team in the NBA 2K League.
Men’s grooming brand Axe has agreed a deal to become the official personal care partner of ELeague, the esports organisation operated by US media company Turner and the IMG agency.
Turkish home appliance brand Beko has signed a new partnership with US video game publisher Riot Games, maker of the hugely successful League of Legends series
ZO Skin Health has been unveiled as a sponsor of West Ham United’s women’s football team. The three-and-a-half-year deal names ZO Skin Health as the team’s Official Skincare Partner. The
Shaving products brand Barbasol has announced a five-year extension to its sponsorship of the annual Barbasol Championship on the PGA Tour
The US Women's National Soccer Team has reached an agreement with Secret Deodorant, which will span 2019
English Premier League football club Tottenham Hotspur has entered into a supplier partnership with personal care brand Molton Brown
The NHL ice hockey league has signed a multi-year, Canada-focused sponsorship deal with tissue manufacturer Kruger Products
Team GB has launched its first ever 'Official Sleep Partner' deal with UK bed retailer Dreams
Premier League club Manchester United has signed a new multi-year global partnership with personal care brand Remington
English Premier League football club Fulham has entered into a three-season partnership with Teng Tools, a global provider of hand tools and smart storage solutions