Household Products

Features

Katapult Sports negotiated a one-year territory-specific contract between Unilever-owned deodorant brand Rexona and FC Barcelona, valid from 1st February 2012.

ORIGINALLY CREATED for the Vancouver Winter Olympics in 2010, P&G’s global Olympic sponsorship campaign, “Thank you, Mom” focuses on the people who are most responsible for the nurturing and development of wo…

P&G UK’s COMMITMENT to the London 2012 Paralympic Games has stepped up an extra level with the announcement that it has signed on as title sponsor of the inaugural Paralympic Ball.

ACCORDING TO SOME commentators, the London Games this summer will be the most tweeted, liked and tagged in history

TEAM SAMSUNG vs TEAM P&G: With Samsung having launched its London 2012 ambassador team this week, including the likes of triple jump gold medal hopeful Philips Idowu and equestrian princess Zara Philips,…

IN COMMON with pretty much all other Olympic sponsors, consumer products and healthcare giant Proctor & Gamble is predicting an increased use of social media marketing in the run up to London 2012 and…

P&G APPEARS to have launched the publicity blitz for the group's Olympic Ambassador programme by borrowing the design clothes of US-style bible Vanity Fair

UNILEVER HAS announced it is to launch a Facebook campaign to engage consumers around some of its biggest brands including Dove, Flora and Carte d’Or ice cream.

WIDESPREAD COVERAGE of Proctor and Gamble shaving brand Gillette signing on as naming rights partner to the Brazilian National football team may turn out to be the best part of the deal