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NHL adds Kruger Products as official tissue partner

The NHL ice hockey league has signed a multi-year, Canada-focused sponsorship deal with tissue manufacturer Kruger Products.

The deal names Kruger Products as the NHL’s official tissue partner in both consumer and away-from-home markets across Canada.

The deal will see Kruger Products create innovative and fully-integrated programs and promotions to celebrate the league.

Kruger Products’ made-in-Canada brands include SpongeTowels, Scotties, Purex and Cashmere. The company will benefit from promotion across retail, in-venue, on-premise and digital channels, while it will also feature in NHL programming during the regular season and Stanley Cup playoffs.

Kruger Products’ brands will be promoted during the NHL’s calendar of premier of events, including the 2019 Heritage Classic.